A GEO audit of your brand

AI visibility audit: what do AI tools
say about your brand?

ChatGPT, Perplexity, Gemini and Google AI Overviews are already answering your prospects. My AI visibility audit measures what they say about you, who they cite instead of you, and how to take those spots.

  • 8 years of hands-on SEO
  • 50+ clients served
  • 24 h to get a reply
  • Free preview on our first call
In one sentence

What is an AI visibility audit?

An AI visibility audit measures where your brand stands in the answers of artificial intelligence tools: how often it is cited, in what terms, against which competitors and based on which sources. On a panel of prompts that represent your market, I systematically query the main answer engines and analyze every answer.

You cannot improve what you do not measure. The audit sets your baseline: your real share of voice, the competitors who own the ground, the sources AI tools use in your industry, and the shortest path to being included. I walk through the full process in my article on the AI visibility audit method.

Why audit your AI search visibility

Your prospects no longer just type keywords into Google: they ask an AI full questions and read a written answer. If your brand is not in it, you do not exist in that conversation. Generative engine optimization starts with an honest measurement.

01

I measure a trend

Every prompt is asked several times, on several engines. A single answer proves nothing, a series of answers maps out your position.

02

I benchmark you

Your visibility only makes sense next to your competitors'. I look at who gets cited instead of you, and why.

03

I prioritize

The audit leads to an action plan ranked by impact, not to a pile of findings that go nowhere.

What's included

What the AI visibility
audit covers

Four building blocks, from querying the engines to an action plan you can launch the very next day.

The starting point

Industry prompt panel

Your industry prompts, the ones your customers really ask, submitted systematically to the main AI engines.

  • A panel of 30 to 100 industry prompts
  • ChatGPT, Perplexity, Gemini, AI Overviews
  • Repeated to make the measurement reliable
The core of the audit

Share of voice against competitors

Who gets cited instead of you, on which prompts, and thanks to which sources.

  • Share of voice per competitor
  • Sources cited in your industry
  • Winning answer angles
The roadmap

Prioritized GEO action plan

The path to citations, ranked by expected impact and required effort.

  • Initial AI visibility score
  • Actions ranked by impact
  • Content, sources and technical work
See my GEO consulting →
The handover

Video call debrief

I walk you through the results live and answer your questions, with the numbers to back them up.

  • Guided walkthrough of the report
  • Breakdown by engine and by prompt
  • Next steps agreed together
The engines I query

What the AI visibility
audit measures

Each engine has its own logic: some cite their sources, others summarize without a link. I handle them one by one before aggregating the results.

ChatGPT

Conversational assistant

The go-to tool for many prospects comparing providers or products. I check whether your brand appears, where it sits in the answer, and whether web search pulls in your pages. To go further: how to get cited by ChatGPT.

Brand mention, rank in the answer, suggested links.

Perplexity

Answer engine

It shows its sources next to every answer. It is the best place to spot the websites that carry authority in your industry and the ones feeding your competitors' answers.

Cited sources, presence of your site, competitor pages picked up.

Gemini

Google ecosystem

Google's assistant relies on the search index and on its own data. I check how it presents your brand and whether the information it gives about you is accurate and up to date.

Accuracy of the information, tone used, competitors mentioned alongside you.

Google AI Overviews

On the results page

The generated summary at the top of Google's results grabs attention before the classic links. Being cited in it puts you ahead of organic positions you spent years earning.

Whether it triggers on your queries, source links, where your site appears.
The metrics

Three angles of analysis,
answer by answer

A citation is not enough: you need to know how you are presented and where the AI gets what it says about you.

Citations

Are you cited?

The share of answers that mention your brand, by engine and by prompt. Aggregated, it gives your share of voice and your initial AI visibility score.

Sentiment

How are you presented?

Recommended, simply listed, compared unfavorably or described with outdated information: the tone of the answer matters as much as the mention.

Sources

Where does the information come from?

The websites, comparison sites, directories and media that AI tools use in your industry. Those are the ones to target to get into the answers.

Who it's for

Is an AI visibility audit
right for you?

I would rather tell you upfront: this audit is useful in some situations, much less in others.

A good fit if

  • Your customers compare offers before buying and ask an AI their questions.
  • A competitor keeps showing up in ChatGPT or Perplexity answers, and you do not.
  • You want to know whether AI tools describe your brand, products and prices correctly.
  • You are starting a GEO effort and want a baseline in numbers to track your progress.

Not a fit if

  • Your website is not yet properly indexed in Google: the priority lies elsewhere.
  • You want a guarantee of showing up in ChatGPT: nobody can honestly give you one.
  • You have no resources to apply the action plan in the months that follow.
Method

How the audit works

Four steps, from scoping the panel to the video call debrief.

  1. 1

    Scoping the panel

    Together we list your industry prompts and your direct competitors. I build a panel of 30 to 100 prompts that reflects how your customers really ask their questions.

  2. 2

    Repeated querying

    Every prompt is asked several times to ChatGPT, Perplexity, Gemini and Google AI Overviews. Repetition smooths out the variations and makes the measurement reliable.

  3. 3

    Analyzing the answers

    Citations, sentiment, sources used, answer angles: I aggregate everything into a share of voice per competitor and an initial AI visibility score.

  4. 4

    The video call debrief

    I present the report and the prioritized GEO action plan. You leave knowing what to do, in what order, and why.

Curious about what AI tools say about you? I give you a preview on our very first call, free of charge.

Request a preview →
AI visibility audit FAQ

Frequently asked questions

It measures where your brand stands in the answers of AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews. On a panel of industry prompts, I analyze whether you are cited, how you are presented, which competitors appear instead of you and which sources the AI tools use, then I hand you a prioritized action plan.

That is exactly why every prompt is asked several times, on several engines, before being aggregated into a share of voice. I measure a robust trend, not a one-off answer.

I query ChatGPT, Perplexity, Gemini and Google AI Overviews, which account for most of the usage. Each engine is analyzed separately, because they do not cite the same sources, then the results are aggregated into an overall share of voice.

A report with your AI visibility score, the breakdown by engine and by prompt, the competitive analysis and a prioritized action plan, presented on a video call.

An SEO audit analyzes your website and your rankings in Google's classic results. An AI visibility audit analyzes the answers generated by AI tools: citations, sentiment, sources. The two complement each other, because AI tools often rely on pages that already rank well.

Yes, that is the whole idea: in an ongoing engagement, the measurement is rerun every month on the same panel to track your progress.

The price depends mainly on the size of the prompt panel and the number of competitors tracked. I give you a free preview during our first call, then the full audit is quoted on request, with a reply within 24 hours.

Contact

Find out what AI tools
really say about you.

Free preview during our first call, full audit on quote. Reply within 24 hours. I work remotely, in English or French, for clients in France and abroad.

Get in touch →