SEO, GEO
and AI automation guides.
Real-world lessons, applied on actual client work. Every article is actionable: you can put it to work as soon as you finish reading.
SEO Writing: How to Write an Article That Ranks
SEO writing: how to write content that ranks, where to place the keyword, what length to aim for, and a free analyzer to check your text in one minute.
What Is an MCP Server? MCP in AI Explained, and How to Use It
What is an MCP server? The Model Context Protocol explained simply: how MCP links AI to your tools, useful servers, adding one to Claude, plus a generator.
Claude models: Haiku, Sonnet, Opus or Fable, which one should you choose?
Claude models compared: Haiku, Sonnet, Opus or Fable, which one to use? Two tests on video, what the effort setting does and what Mythos really is.
Who owns Claude? Origin, founders and the history of Anthropic
Who owns Claude? Anthropic, a US company founded in 2021 in San Francisco. Its origin, founders, models up to Opus 5.5, investors and your data.
Technical SEO Audit: The Complete Checklist and Method
Technical SEO audit: the 30-point checklist (indexing, internal linking, speed, markup), the free tool for each check and how to prioritize the fixes.
Claude SEO: Concrete Use Cases, Copy-Paste Prompts and Limits
Claude SEO guide: 8 concrete use cases (audit, Search Console, keywords, tags, internal links, JSON-LD), copy-paste prompts and the real limits.
Claude Code Pricing: Free or Paid? Plans, API and Real Cost
Claude Code pricing: no free version, included from Pro at $20 a month. Plan table, API rates, real cost per day and the free options that exist.
WordPress MCP: Connect Claude to Your Site in 5 Minutes
WordPress MCP: connect Claude to your site for free with the MCP Adapter plugin and an application password. Step-by-step video tutorial, URL included.
Generative AI for Business: The 5-Phase Rollout Plan
Generative AI for business: a 5-phase rollout plan, proven use cases for SMBs, the platforms to compare and the EU AI Act deadlines you need to know.
GEO vs SEO: the real differences and the future of SEO
GEO vs SEO: a table of the differences, what changes, what stays, how to prioritize for your site and the future of SEO in 2026. With a free tool.
What is vibe coding? Meaning, tools, method and limits
Vibe coding explained: meaning and origin of the term, tools (Claude Code, Cursor, Lovable) and their prices, how to start, a real example and the limits.
SEO Content Strategy: The 7-Step Method, With an Example
SEO content strategy: what it is, the 7-step method to decide what to publish and in what order, a complete example and a free production planner.
Prompt Engineering: Definition, Techniques and Why Context Matters More
Prompt engineering explained: a simple definition, the techniques that still work, the shift to context engineering and the prompt engineer job.
What Is Generative AI? Definition, Examples and How It Works
What is generative AI? A two-sentence definition, how it works without jargon, 15 tool examples by type (text, image, video, audio, code) and its limits.
Free SEO Audit: the 10 Tools and the Method to Do It Yourself
Free SEO audit: 10 tools compared (Search Console, Screaming Frog, Bing) with their real limits, and a 6-step method to audit your website on your own.
Answer Engine Optimization (AEO): Definition and Method
Answer engine optimization (AEO): what it means, how it differs from SEO and GEO, 6 rules to write content AI engines pick up, a checklist and a tool.
AI Automation Examples: 10 Concrete Ways to Save Time
AI automation examples: what it is, 10 tasks to automate (requests, follow-ups, invoices, monitoring), the tools, what it costs, and an hours calculator.
How to Turn Off AI Overview in Google: 5 Methods That Work
How to turn off AI Overview in Google: the Web filter, udm=14, extensions, on desktop and mobile. The 5 methods that work, and what it means for your site.
How to build an AI agent for free: method, tools and examples
How to build an AI agent for free in 6 steps: definition, 7 examples, verified free tools (Gemini, Claude, n8n, Make) and an agent instructions generator.
Link building strategy: how to build a campaign in 7 steps
A link building strategy in 7 steps: backlink audit, choosing links, budget, Google's link rules and campaign tracking, with a tool to score every link.
ChatGPT SEO: How to Show Up in ChatGPT's Answers
ChatGPT SEO: how ChatGPT picks its sources, which crawlers to allow (OAI-SearchBot, GPTBot), 7 steps to get cited and how to measure the results.
Is Claude free? What you can really do with the free plan
Is Claude free? Yes, with no credit card. What the Claude AI free plan includes in 2026, its real limits (not unlimited), students and the 5-hour reset.
SEO pricing: what SEO services, consultants and audits cost
SEO pricing in 2026: what an SEO audit, a freelance SEO consultant and a monthly retainer cost, with sourced price ranges and a free quote comparison tool.
AI for SEO: 10 practical uses, with a prompt for each
AI for SEO: 10 practical ways to use AI in your SEO work, with a prompt for each, the free tools, the limits and Google's official position on AI content.
How to Install Claude Code: Step-by-Step Guide for Mac, Windows and Linux
Install Claude Code step by step: official commands for Mac, Windows, Linux and WSL, sign-in, VS Code, the desktop app and fixes for common errors.
AI search visibility: how to audit your brand in ChatGPT and Google
AI search visibility: measure what ChatGPT, Gemini and Google say about your brand. A 5-step audit method, a free version, tracking tools and pricing.
The llms.txt File: Example, Generator and Real Value
The llms.txt file: definition, full example, free generator, WordPress plugins, and what Google, OpenAI and AI agents really do with it in 2026.
Is n8n free? What it is, n8n pricing in 2026 and a tutorial
Is n8n free? The Community edition, n8n pricing for the cloud (from €20/month), a step-by-step tutorial, n8n vs Make vs Zapier and a cost calculator.
Screaming Frog MCP: Connect Claude to Your Crawls
Screaming Frog MCP: connect Screaming Frog to Claude in 5 minutes. Settings, Claude Desktop extension, Claude Code, first crawl and the trap to avoid.
SEO Audit Checklist: a Sample Report and My 47-Point Method
A 47-point SEO audit checklist, a sample report broken down into its 5 parts, a prioritized findings table and the 6-step method to audit your own site.
Generative Engine Optimization: The Complete GEO SEO Guide
Generative engine optimization (GEO) explained: how AI engines pick their sources, my 7-step method, Search Console measurement and a free GEO grid.
Claude AI Review: What Anthropic's AI Is Really Worth
Claude AI review: my hands-on test from client work, strengths, limits, the October 2026 models and pricing, who it is worth it for, and a tool to decide.
ChatGPT Prompts: 40 Examples to Copy and the Method
ChatGPT prompts: 40 copy-and-paste examples by use case (email, work, SEO, images), the 4-block method behind them and a free prompt generator.
What is local SEO? The complete guide to local search
What is local SEO? A clear definition, Google's 3 local ranking factors, your Google Business Profile, reviews and a 7-step local SEO action plan.
Local SEO audit: the complete 50-point checklist
Local SEO audit in 50 points: Google profile, NAP, citations, reviews, local pages, technical, competition. Interactive checklist and CSV action plan.
How to write a blog post: the 11-step method
How to write a blog post in 11 steps, from topic to update: a structure template to copy, how long a blog post should be and a free outline generator.
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