GEO (generative engine optimization) is how you show up in AI answers: ChatGPT, Perplexity, Gemini, Google AI Overviews. Your future customers already ask their questions there. As a generative engine optimization consultant, I make sure the answer cites you.
GEO (generative engine optimization) covers everything that gets a brand cited by ChatGPT, Perplexity, Gemini and Google AI Overviews when someone asks them a question about its market. GEO, AEO, LLMO: the acronyms vary, the goal does not. You want to be in the answer, not just in a list of links.
Your prospects no longer just "google" things, they ask. "Which tool should I pick for X?", "Which company would you recommend for Y?": these questions now go to AI assistants, and a growing share of those searches ends without a click. If the AI does not cite you, you do not exist in the answer, and your competitor does. A GEO consultant's job is to change that, with a method.
Answer engines rely on signals you can identify: topical authority, structured and citable content, consistent mentions of your brand across the web, structured data, dedicated files such as llms.txt. All of it can be audited, optimized and measured. I draw on eight years of SEO to do it properly.
I start by looking at what AI tools actually answer about your industry, and who they cite instead of you.
AI tools draw on search results. Without solid SEO foundations, citations stay rare and unstable.
Your website matters, but what the web says about you matters just as much. I take care of both.
Every engagement starts with a free call. I tell you where you stand, then what is actually worth doing.
What do ChatGPT, Perplexity and Gemini answer when asked about your industry? I measure your share of voice against your competitors, prompt by prompt.
Make your brand the obvious choice for AI tools: authority, mentions, technical structure. Yesterday's SEO, applied to tomorrow's engines.
AI tools cite content that is clear, sourced and well structured. I turn your pages into references that answer engines quote.
GEO does not replace SEO, it moves the finish line. Here is, point by point, what I do differently when the goal is to get cited by ChatGPT.
In traditional SEO, I aim for a position on a results page. In GEO, I aim for a place in a written answer, where the AI keeps only a handful of names and often recommends just one.
Google ranks pages. Answer engines extract passages: a definition, a comparison, a sourced figure. A good article can be ignored if no single sentence can be quoted on its own.
Backlinks are still useful. But AI tools also cross-check what the web says about you: comparison sites, media, forums, directories. A brand mentioned consistently earns the model's trust.
Rankings and clicks are no longer enough: an AI answer can recommend you without sending a single visit. I track your presence in the answers, the cited sources and your share of voice against competitors.
Structured data, semantic markup, an llms.txt file: these signals help AI tools understand who you are, what you sell and which pages are authoritative.
A fast, well-indexed website with useful content and real topical expertise is still the base. AI engines lean heavily on traditional search results to build their answers.
The three situations I come across most often in audits, and how they play out on Google and in AI answers.
You rank well on Google, but AI tools cite other sources: comparison sites, forums, better-structured competitors. Traffic holds up, the recommendation slips away. This is often where my SEO consulting begins.
Content designed for AI on a website that search engines crawl poorly or barely trust. Citations trickle in and vanish with the next model update.
SEO brings indexing and authority, GEO turns that visibility into citations. This is the combination I deploy, always starting with an AI visibility audit.
Four steps, measured from start to finish. If you want to dig into the theory first, my complete guide to generative engine optimization covers every lever.
I query the answer engines on a panel of industry prompts. I record your presence, the cited sources and each competitor's share of voice. That is your baseline, in numbers.
I fix whatever stops AI tools from reading you: indexing, structured data, semantic markup, llms.txt. I also check that your key pages rank on Google.
I rewrite your pages as direct answers, create the formats AI tools pick up (definitions, figures, comparisons) and grow your mentions on the websites they cite in your industry.
I rerun the measurement every month on the same panel. You see your AI share of voice evolve, and I adjust wherever competitors hold their ground.
What do AI tools say about your brand today? I show you a first preview during our first call, free of charge.
Book a call →They are different names for the same discipline: optimizing your visibility in AI-generated answers. GEO (generative engine optimization) is the term that has caught on. The acronym does not matter, getting cited does.
No, it builds on it. AI engines lean heavily on traditional search results to build their answers. Good SEO remains the prerequisite, and GEO is the layer that turns that visibility into citations.
By regularly querying the answer engines on a panel of industry prompts and tracking your presence in the answers, the cited sources and your share of voice against competitors. It is the core of my GEO reporting.
Yes, and it is actually an opportunity: most of your competitors have not started yet. In a niche, a few months of work are enough to become the reference that AI tools cite.
A GEO consultant measures what AI tools answer about your market, identifies the sources and competitors they cite, then works on three levers: the technical foundations (structured data, llms.txt, indexing), citable content and mentions of your brand across the web. They then track your AI share of voice over time.
ChatGPT cites sources it considers reliable and easy to quote. So you need a website that ranks well, pages that directly answer your customers' questions, sourced and structured information, and a brand mentioned consistently on the websites it consults in your industry. No single setting is enough: the combination is what makes the difference.
No. An llms.txt file helps AI tools understand your site structure and the pages that matter, but it creates neither authority nor citable content. It is a good first step, quick to set up with my free generator, not a strategy on its own.
It all depends on your starting point and on the competition in your market: an AI visibility audit is a one-off engagement, while a GEO strategy is a monthly retainer. I work on a quote basis, after a free first call, with a reply within 24 hours.
Free AI visibility preview during our first call. Reply within 24 hours. I work remotely, in English or French, for clients in France and abroad.
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