An optimized Google Business Profile, a review strategy and clean local pages: I make your business the obvious answer across your service area, on Google Maps and in AI assistants.
Local SEO covers everything that makes a business visible when someone searches for a product or service near them: Google Business Profile, customer reviews, local pages and consistent business information across the web. Its main playing field is the local pack, the three listings shown under the map, which capture most of the clicks and calls.
46% of Google searches have local intent. For a store, a tradesperson, a franchise or a multi-location network, it is often the most direct path to a phone call, a directions request or a visit. And AI assistants increasingly draw on the same signals (profile, reviews, local pages) to recommend a business.
Local search rewards real businesses that are well described and well rated. I optimize the three pillars of local rankings: the relevance of your profile, perceived proximity and prominence. With no shortcuts that come back to bite you.
No virtual offices or ghost listings to cover one more area. These shortcuts end in a suspended profile.
No cloned pages where only the town name changes. Each local page matches a real area you serve and carries its own content.
Same name, same address, same phone number on your site, your profile and directories: Google and AI engines must be able to identify you without hesitation.
More calls, more directions requests, more visits. Each pillar can be worked on its own, but it is the combination that moves a listing up the local pack.
Your profile turned into a call-generating machine: the right categories, a useful description, real photos and up-to-date information.
More reviews, better reviews, and thoughtful replies. A simple process your team follows without thinking about it.
Useful, unique location pages that rank. They support your profile and capture searches outside the local pack.
Google says so itself: local results are based on relevance, distance and prominence. Two of these levers can be worked on directly, the third can be worked around intelligently.
Does your profile match what the searcher is looking for? Primary category, secondary categories, services, description and your site's content tell Google which queries to show you for. It is the fastest lever to fix, and often the most neglected.
The distance between the searcher and your address. It cannot be faked, and that is a good thing. I make up for it with strong local pages for each real area you serve and, for service-area businesses, a properly configured service area.
Your business's weight on the web: number and freshness of reviews, the replies you give, directory citations, links from local sites, your site's authority. This is where the gap with competitors widens over time.
As soon as your customers search for you with local intent, the answer is yes. In some cases, another lever will pay off more, and I will tell you so.
Four steps, from diagnosis to tracking, with concrete actions you can check for yourself in your profile.
I analyze your profile, reviews, citations, local pages and the listings that outrank you in the local pack on your key queries. The goal: find out what is really holding you back.
Categories, services, description, photos, opening hours, attributes, Q&A: I bring your Google Business Profile up to standard and fix address or phone inconsistencies across the web.
I set up the review collection process and reply templates, then write or restructure your site's local pages for each real area you serve.
Calls, directions requests, website clicks, local pack rankings: I track the actions your profile generates and adjust posts and priorities every month.
Your profile isn't taking off? Tell me about your business and your area: I will tell you where the bottleneck is.
Get my take →Prefer to start on your own? My local SEO guide walks through every step of local search optimization, and my local SEO audit checklist lets you spot your profile's weak points yourself. If your visibility also depends on recommendations from AI assistants, look into GEO, and for an overview of my services, head to the SEO page.
Local SEO is the set of actions that make a business visible in nearby searches: Google Business Profile optimization, a review strategy, local pages on the website and consistent information across directories. Its main goal is to appear in the local pack, the three listings shown under the Google map.
Yes, if you travel to your customers (tradespeople, home services): Google offers service-area profiles with no displayed address. The lever remains powerful.
There is no magic threshold: momentum matters more than volume. Regular, detailed reviews with replies beat a large stock of old reviews.
Yes, I work with multi-location networks: optimization at scale, consistent data and reporting per location.
Google names three: relevance (does your profile match the search), distance (how far the searcher is from your business) and prominence (reviews, citations, links, site authority). Relevance and prominence can be worked on directly, while distance is offset with strong local pages and a well-defined service area.
No, and I never do it: a profile must match a place where you actually serve customers or operate from. Fake addresses, PO boxes and virtual offices put the profile at risk of suspension. To cover several areas, the right approach is still a service area and useful local pages.
A Google Business Profile can exist on its own, but a website clearly strengthens the business's relevance and prominence: it hosts the local pages, the LocalBusiness structured data and the links. It also captures the local searches that show up in the classic results, below the local pack.
The price depends on the number of locations, the state of your profile and the competition in your area. I work on a quote basis after a free first call, and the local audit is included in every SEO audit. I reply within 24 hours.
Local audit included in every SEO audit. Free first call, in English or French, with a reply within 24 hours.
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